Overview 📋

SoleVenture makes insurance benefits and invoicing more accessible for freelancers by combining a business manager, insurance marketplace, company formation, accounting automation, and reporting all in one place.

I worked with SoleVenture as their sole designer, establishing their brand identity and crafting an end-to-end user experience for a native mobile app, and later a web app. Today, SoleVenture is one of the fastest growing benefits platforms for freelancers and is helping new and old freelancers more meaningfully navigate the gig economy.

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Introduction

The easiest way to setup a business, access benefits, manage freelance income, and track business contracts.

When I first started working with SoleVenture, we focused on making it easier for freelancers to setup and manage their business. Most freelancers use a variety of apps/services in order to manage simple projects within their freelance business.

This can easily be a logistical nightmare, as freelancers might lapse in a certain area of their business when life gets in the way:

As a result, many freelancers end up either overspending for separate services or dissuaded from freelancing altogether. SoleVenture helps freelancers manage their business by giving them a mobile and web dashboard to help manage the accounting and insurance for their small business.

Setting up a Business 💼

Onboarding new freelancers and setting up a new business can become fairly complex. Our goal was to make this process more transparent and simple - letting various other behind-the-scenes tasks perform the operational tasks involved when registering a new business.

Rather than register in the web application, users may want to register through the mobile app. We needed to collect the same amount of information, yet keep the process away from being too cumborsome for users who may be averse to a lengthier sign up process.

Shopping and Managing Insurance ⛑

One of the most painstaking processes for small business owners/freelancers usually centers around managing the gamut of insurance plans for their business, such as:

We needed to figure out how users could shop and manage each type of insurance, all within a single platform.

After selecting insurance options to add to their account, users are able to track their total spend and manage each type of insurance option added to their account.

Simple Invoice Management 🧾

Since most of the app's features center around a freelancer's income, it made sense to allow freelancers to also invoice their clients to the same platform - bringing cycle of income for a freelancer full circle within the SoleVenture app.

Users are able to create invoices, tie them to clients, and send them to contacts through email.

Managing Taxes 💰

Figuring out what to pay and when to pay it can become a headache for freelancers. Incorporating a way to track quarterly tax statements and make the payment through IRS could help freelancers simplify their business management workflow.

Categorizing Expense and Income

Freelancers want to look at their business's income as a net rather than separate expense dashboards and paychecks in various platforms. By connecting to a freelancer's bank account, we are able to show and categorize a high-level, categorized view of the net income of the freelancer's small business.

Scalable, Consistent Design 🎨

We worked on crafting a design system early on in the process to: